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Cachaça: Why everyone should be sipping Brazil’s answer to rum


Read time 4 Mins

Posted 15 May 2025

By
Emily Reed


The Brazilian distilled spirit cachaça in the Caipirhina cocktail next to a bowl of limes

This distilled spirit is still relatively unknown, but it deserves a spot in your bar cart.

Mexico has tequila, the US has bourbon, Cognac has, well, Cognac and Brazil? It has cachaça. If you’re not yet familiar with this distilled spirit, you’re not alone, but we think it’s time you got acquainted with it. Cachaça (pronounced kah-sha-sah) is made from freshly pressed sugarcane juice known for its fresh, herbaceous flavour. It’s often compared to rum, but the key difference is that it’s made using pure sugarcane juice, whereas most rums use sugarcane molasses. Fun fact: cachaça is the world’s third most-produced spirit, after vodka and China’s baijiu. Want to know more about this Brazilian-born spirit? Read on.
Where does cachaça come from?

Cachaça is one of the oldest distilled spirits in the Americas, with origins dating back to the early 1500s when Portuguese colonisers first introduced sugarcane to Brazil. As sugar production boomed, plantation workers began fermenting the leftover sugarcane juice – known as garapa – creating a rough, early version of what we now know as cachaça. Distillation techniques, likely influenced by Portuguese aguardente (a grape-based spirit), were refined over time, giving rise to a clearer, more potent liquid. By the 17th century, cachaça had become a staple across colonial Brazil. Cachaça is a big deal in Brazil and in many ways, has shaped the country’s identity and economic fabric. 

Once upon a time, this spirit was linked with rebellion, especially when colonial powers tried to ban it in favour of European imports like grappa and brandy. Despite (or maybe because of) these efforts, cachaça’s popularity soared, becoming a symbol of resistance, pride and homegrown ingenuity. Either way, we’re glad it’s stood the test of time.

Where is cachaça made?Cachaça is exclusively produced in Brazil. In the same way tequila can only be made in the Mexican state of Jalisco following strict production rules, cachaça is also a protected designation of origin (PDO) spirit. It's deeply tied to Brazilian history, culture and agriculture – so much so that in 2003, Brazil passed a law declaring that cachaça must be produced in Brazil using specific methods. This was later recognised internationally, including by the US, which acknowledged cachaça as a distinct Brazilian product in 2013. This legal protection is similar to how Champagne must come from the Champagne region in France.
Mixing a Caipirinha with cachaça, lime, sugar and soda
What does cachaça taste like?As with most spirits, the ingredients, distillation, ageing and processing of cachaça all impact its final flavour. The dominant flavours of cachaça are herbaceous and grassy, however these can be dialled up or down depending on the intensity the distiller is going for. Some styles are light and delicate, while others are bold, herbal and fruity, showcasing the distinct character of the sugarcane variety they’re made from.
How is cachaça made?Cachaça is made by fermenting and distilling fresh sugarcane juice. Most cachaça producers grow sugarcane used exclusively for the distilled spirit. Like wine growers, they’re responsible for ensuring the key component is high quality. Once harvested, the fresh juice is extracted from the sugarcane within the first 24 hours before being filtered to remove any impurities. Fermentation lasts anywhere between 14 to 24 hours, and various types of yeast are used, influencing the spirit’s final flavour. Up next is distillation. Artisanal producers often favour copper pot stills, while larger brands opt for column stills for higher-volume output. Many small-scale distillers go for lower distillation strengths to preserve more of the cane’s natural flavour compounds, resulting in a more aromatic and complex spirit. During distillation, the “head”, “heart” and “tail” are separated. The head and tail are discarded because they contain off notes, while the heart remains, which is ideal for consumption. Cachaça is usually stored in stainless steel vats after distillation. From stainless steel vats, cachaça can be moved to wooden barrels for storage and/or ageing, lasting from a few months right up to a few decades in some cases.
What are the different types of cachaça?There are several different varieties of cachaça to choose from, depending on the flavour profile you’re after or how you’d like to sip it. Branca (white) cachaça – AKA prata (silver) – is usually unaged or aged for a short time in stainless steel or neutral wooden barrels. It has a clear appearance and is a common choice for cocktails. Then there’s amarela (gold) cachaça; this variety is aged in wooden barrels, which gives it a golden hue and more complex flavours. Amarela (gold) cachaça is often aged in oak casks, however, Brazilian distillers also age it in native hardwoods like amburana, which imparts almond and cherry notes. Rounding out with artisanal cachaça, often produced in small batches, this version typically has more refined flavours due to traditional production methods. Many artisanal cachaças are aged in unusual woods, resulting in distinctive herbal, fruity or spicy profiles.
What is cachaça commonly used for?Today, cachaça is best known as the key ingredient in Brazil’s national cocktail, the Caipirinha (more on that later). Additionally, it goes nicely with mixers like fruit juice, coconut water and even tonic water. But it also shines on its own; high-quality, aged cachaças can be enjoyed neat or on the rocks, similar to whisky or brandy.
How does cachaça differ from rum and rhum agricole?

Cachaça, rum and rhum agricole are all distilled from sugarcane, but each is made differently. Cachaça can only be produced in Brazil using fresh cane juice that’s fermented and single-distilled. Rum, on the other hand, can be made anywhere and is typically distilled from molasses, a cooked byproduct of sugar production, to a much higher alcohol percentage. Unlike rum, cachaça retains the grassy, slightly sweet freshness of the raw cane.

Rhum agricole is closer to cachaça, made from fresh sugarcane juice rather than molasses, on the French island of Martinique. There, it’s protected by a controlled appellation under EU law, requiring the juice to come from cane grown in 20 designated regions. While rhum agricole can technically be made elsewhere, only Martinique-made versions using local cane meet the official standard.

When it comes to flavour, cachaça, rum, and rhum agricole are distinctly different. Cachaça and rhum agricole often have a livelier, fruitier nose, while rum leans spicier and more caramelised. Cachaça is generally softer than rhum agricole and has a cleaner profile than most molasses-based rums.

What cocktails can you make with cachaça?

Kicking it off with a classic cachaça cocktail, and arguably the best-known, the Caipirinha is made by muddling lime and sugar, then adding cachaça and ice – ideally using large cubes to preserve its bold, aromatic flavour.

Think of this cocktail as Brazil’s answer to the Martini – a bold yet balanced tipple made with cachaça, sweet vermouth and cynar (pictured). Dating back to 1950s São Paulo, this cocktail was originally served as a dive-bar shot. It’s easy to make, only has three ingredients and is the perfect introduction to the magic of cachaça.

This is a creamy, tropical twist on a Caipirinha. It blends cachaça, fresh watermelon, evaporated milk, coconut water and agave syrup into a milkshake-like sip that’s equal parts fun and summer appropriate (especially when watermelons are in season).