NOW EXPERIENCING:Meet baijiu. The most popular liquor you’ve never tried
Learn|Baijiu|Spirits

Meet baijiu. The most popular liquor you’ve never tried


Read time 5 Mins

Posted 11 Jul 2022

By
Lulu Morris


Complex and delicious, find out why baijiu is China’s national drink.

If you had to guess the most popular alcoholic drink in the world, odds are you’d settle on something like beer or Champagne, right? Well, guess again! If you’ve never spent time in China, the most popular liquor in the world is something you’ve probably never tried. Meet baijiu, the Chinese drink taking the world by storm. And let us tell you, with more than 10 billion litres of the stuff sipped every year, you’d best pay attention. But, first, the million-dollar question:
What exactly is baijiu?Glad you asked. Baijiu, pronounced ‘bye gio’, is a type of alcohol made from distilled fermented sorghum or rice and, as you might’ve guessed, it is China’s national drink. Baijiu is mainly made in China, though you do get the odd Australian baijiu popping up here and there.

Click image to shop

How is it made?

Baijiu can be made with a variety of different grains, for example, some are made exclusively of sorghum, while others use wheat, millet, barley, or rice. 

To produce baijiu (translated literally as"white liquor") grains are steamed, then added to a fermentation starter culture called ‘qu.’ The qu is considered the special ingredient in Baiju as it allows both fermentation and saccharification (sugar conversion) to happen at the same time. The spirit ferments over time, then distills, and then ages (the longer the better).

What does this trendy drink taste like?

That’s kind of like asking what wine tastes like. Baijiu varies in flavour and aroma, just like wine. So, it really depends on how it’s produced, the ingredients used, how it’s fermented and distilled, and the length of time it’s aged. That’s why you can get both strong and bold baijiu with aromas of soy sauce or mushrooms, and light, smoother-styled baijius.

Here's a good little cheat sheet to remember the various flavour profiles of baijiu. The drink is split into four main aroma profiles: light aroma, strong aroma, rice aroma, and sauce aroma.

Some baijius to consider in each aroma profile and what to eat em’ withNavigating the world of baijiu can be daunting. So, we’ve grouped a few of our favourites by aromas and some boss food pairings below for you to have a cheeky squiz at.

Sauce aromas

The sauce variety of baijiu features characteristics of soy, sesame and fermented bean paste on the nose. On the tongue, it’s very umami and has often been cited as tasting like shiitake mushrooms. For these more savoury Baijus, we recommend pairing with pickled food or heavy and saturated meats. We reckon Moutai Chun and Kweichow Moutai are best suited for this.

Click image to shop

Click image to shop

Light aromas

The lighter flavoured baijius smell and taste of clean fruits and chamomile and are very delicate. Much like how we pair wine, these lighter flavours complement foods like oysters, seafood and chicken. We don’t want to tell you what to do, but we reckon you’d be spot on with these two absolute bangers: Red Star Erguotou Baijiu and Fen Jiu 20 Year Old Grand Prize Baijiu.

Strong aromas

If you’re into bold, sticky flavours in your alcohol, these are the Baijus for you. Think big sweetness, banana notes and anise on the palate. These strong aroma baijius pair perfectly with big spicy Szechuan dishes. Our faves at the moment are the extremely special Wuliangye Chinese Baijiu and Luzhou Laojiao Zisha Daqu.

Click image to shop

How and when to drink baijiu

There are many rules and customs to follow if you’re drinking baijiu in China, but the most important thing to remember is that it is definitely a social drink. Which means you need to be having a feed with friends or fam in order to fully experience its depth and flavour. 

Serve it at room temperature in a communal pitcher, so glasses can be filled at the table. Speaking of glasses, baijiu is traditionally drunk neat from shot-style glasses, which gives you a hint as to how to consume it – in small, quick doses. And to really do it properly, make sure to always make a toast before drinking. 

Ganbei!