Dan Murphy's is proud to celebrate unity and diversity. We believe everyone should feel welcome. That's why we will continue to serve our community proudly, today and every day. Every purchase of participating products helps Pride Foundation Australia. Dan Murphy's is proud to celebrate unity and diversity, so join us as we raise a glass to love. T&Cs apply*

*Endeavour Group Limited t/as Dan Murphy's (at Level 3, 10 Shelley Street, Sydney NSW 2000 | [email protected] | 1300 780 674 | www.endeavourgroup.com.au), is authorised to fundraise on behalf of Pride Foundation Australia and will, together with its participating beverage partners, donate $0.50 from participating Absolut Vodka products, $0.20 from participating Squealing Pig products and $1.50 from any Brookvale Union Ginger Beer (multi-pack or case) sold nationally in Dan Murphy’s retail stores (online and in-store) and via Uber Eats and DoorDash from 18 January to 9 March 2026. Donations will be capped at $250,000. Stock availability may vary by store.

Participating products are as follows:

Any multipack OR case sold of: 

•  Brookvale Union Ginger Beer (330ml can)

Any bottle sold of:

• Absolut Vodka 700ml
• Absolut Vodka 1L
• Absolut Vodka Lime 700ml
• Absolut Vodka Mango 700ml
• Absolut Vodka Passionfruit 700ml
• Absolut Vodka Raspberri 700ml
• Absolut Vodka Vanilia 700ml
• Absolut Vodka Wild Berri 700ml
• Squealing Pig Sauv Blanc 750ml
• Squealing Pig Rose 750ml
• Squealing Pig Pinot Gris 750ml
• Squealing Pig Pinot Noir 750ml
• Squealing Pig Sparkling Rose 750ml
• Squealing Pig Mid Pig (Mid Strength) Sauvignon Blanc 750ml
• Squealini Spiced Apple Pie Spritz 750ml
• Squealini Ripe Raspberry 750ml
• Squealing Pig Zero Sauvignon Blanc 750ml (noting that this is only ranged at Dan Murphy’s).

Donations will be used to fund Pride Foundation Australia's Aboriginal, Torres Straight Islander and South Sea Islander programs supporting queer mob and rural and regional programs supporting LGBTQIA+ people in those regions.

Pride Foundation Australia is registered under the Collections Act 1966 (Qld).

Pride Foundation Australia (ABN 85 116 997 427)  

Address: PO Box 3066, Murrumbeena, Victoria 3163 

Email: [email protected]

Website: https://pridefoundation.org.au/

Cheers to Change: How We Proudly Serve Our Community

At Dan Murphy’s, we believe every toast should mean something, and this is why we are proudly serving a range of drinks that not only taste great but also help to make a difference. We collaborated with the Pride Foundation Australia to bring you a range of alcohol brands that support the LGBTQ+ community. When you grab a bottle from this range, you are directly supporting them. From the Absolut to the Brookvale Union and Squealing Pig, these are drinks that celebrate love in all its forms. We don’t just sell drinks; we proudly serve the community that makes our world vibrant.