Why have a Birkin when you can have a bagnum

The humble goon sack – it’s not particularly sexy by today’s beauty standards. But for decades, neither was the “man bag”. When Goon King Jacob Elordi sports it, however, it’s relaxed luxury. Elevated off-duty. And yes, immediately and resoundingly sexy.

So, let us introduce you to the glowed-up goon: the bagnum. A 1.5-litre bag of wine made from laminated polymer, lined with aluminium to keep wine fresher, cheaper, more portable and – even better – more sustainable. Essentially, it’s cask wine but chicer, cooler and sans passé box. 

Have you ever tried to shuttle a magnum of wine anywhere? If you haven’t, let us tell you, it’s not the kind of thing you can slip into your back pocket. Hell, it barely fits in a tote bag, performative or not. Meanwhile, bagnums are lighter, come with their own handle and can even double as an accessory. Also, you’ll be way ahead of the curve. Bagnums and “casked wines” are picked to be the next big thing – just ask your sommelier friends. 

We’d be lying if we didn’t say we were hesitant at first. Could they really make bagnum happen? Here’s what sold it to us: even though a bagnum has 1.5L of vino, you won’t be wasting a drop because they last way longer – like, four whole weeks after opening, compared to a few days with a bottle. As we mentioned, there’s less environmental waste, too. Sophie Arneric, Innovation Product Manager at Cupio (one of the producers leading the way) informed us that Astrapouches (the technical name for the bags) have an 80% lower carbon footprint versus the equivalent glass bottle. You can ship 10 Astrapouches for every empty glass bottle, which means that if you factor in a bagnum’s full lifecycle (think manufacturing, transport and delivery) there’s still a 45% reduction in greenhouse gas emissions compared to standard glass bottles. 

Now, where do you get these fashionable bags of wine? No, not Hermes, not Louis Vuitton and not Loewe – from us! Here’s our pick of the drops.