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Why are people putting Biscoff in everything?


Read time 2 Mins

Posted 22 Jun 2023

By
Lulu Morris


Popular biscuit spread Biscoff with a cocktail made with it

This is one trend that doesn’t seem to be going anywhere.

You may have heard the name Biscoff before – the delightful little Belgian biscuit that is taking the world by storm. Aussies have managed to shoehorn it into a number of drinks and desserts – think doughnuts, ice cream, and even the odd Biscoff Espresso Martini (yes, we’re just as guilty) – but what is it? And why has this unassuming little speculoos biscuit become such a popular sweet treat?
What is Biscoff?

Biscoff or speculoos is a Belgian shortbread-type biscuit traditionally made of wheat flour, candy syrup, oil, salt and cinnamon. It’s crispy yet chewy, with a delightful caramel tinge. But don’t confuse Biscoff with the Dutch speculaas, which contain a greater variety of spices. Back when spices were costly, and importing them into Belgium proved a bit too expensive, the Belgians came up with a solution: a biscuit with fewer ingredients for those who couldn't afford the pricier Dutch variety, yet still perfect for enjoying with a hot bevvy – in fact, Biscoff is supposedly a portmanteau of ‘biscuit’ and ‘coffee’. 

The most popular of the speculoos biscuit is the Lotus Biscoff brand created in Belgium in 1932 by brothers Jan, Emiel and Henri Boone. Unsurprisingly, the brand has made a big splash across the world, and is currently going off here in Australia. And not just the biscuits, either. No, Biscoff comes in a range of forms – like ice cream, sandwich biscuits, and a spread that rivals Nutella – that are flying off the shelves as well. If you ask us, there are spreads and then there are SPREADS. If you’re not sure what we’re talking about, then you’ve never had a spoonful of Biscoff’s crunchy speculoos spread. Now, thanks to hive mind of the world wide web, it’s making its way into every kind of dessert imaginable, as well as an array of drinks like hot chocolates, coffees and even cocktails. 

Why is Biscoff so popular?Because it’s delicious, is the simple answer. Beyond that, it’s hard to pinpoint why exactly Biscoff (which has been around for a long time) has suddenly taken off across every bakery, cafe, bar, and TikTok feed around the country. The internet is a fickle mistress – one minute it’s Dalgona coffee, the next it’s jalapeños in rosé. Now it has set its sights on Biscoff and we’re not even one bit mad about it. A Biscoff lasagne recipe lit the Internet on fire (more creamy dessert than beefy treat) and it’s been Biscoff madness ever since. Plenty of brands have since released Biscoff-flavoured products and it doesn’t appear to be slowing down.
How to use Biscoff spreadBiscoff spread is delicious on toast, but it can also add a certain je ne sais quoi to many classic desserts and drinks. Of course, for us, it’s all about using Biscoff in cocktails. We couldn’t resist mixing our beloved Biscoff spread into a classic cocktail favourite to create the Biscoff Espresso Martini. Coffee meets Biscoff meets vodka – does it get any better than that? The answer is no, so go mix yourself one up now. 
image credits: Charlie Hawks (photography), Bridget Wald (styling).