It’s ridiculously photogenic, but this coastal Italian region also makes some cracking wines. Here’s what you need to know.
If your social feeds have resembled a highlight reel of Italy in recent times, there’s a good chance you’re already familiar with Puglia (Pool-yah). With its jaw-dropping coastline, 1700s architecture, vineyards and olive groves, this idyllic south-eastern region seems to top everyone’s Euro hit list right now. And who can blame them? Given Puglia’s picture-perfect setting, we can even forgive our jetsetting mates for all their over-excited posts, too. Almost.
While Puglia’s stunning scenery deserves its place on the grid, there’s more to this region than its good looks. Long known as the bread-basket of Italy, Puglia is home to incredible baked goods, and it also produces more than 40% of the nation’s olive oil – and about 12% of the world’s total, too. But then there are its standout wines. This is mostly red-wine territory, but, perhaps more importantly, this is also a happy hunting ground for immense value.
As a lesser-known wine region, there’s so much to uncover in Puglia, even if you’re exploring it from over here on our shores. The clincher is that demand hasn’t yet pushed up its wine prices like so many other sought-after regions. However, with Puglia fast becoming one of Italy’s top destinations, we think it won’t be long before the cat’s out of the bag. So, to make sure you stay ahead of the curve, we break down a few things to know – and some wines to try – when it comes to Puglia.






