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The trick to buying good cheap wine


Read time 5 Mins

Posted 29 Feb 2024

By
Alexandra Whiting


Plus six bottles that are more than you bargained for.

It’s easy to buy expensive wine. Anyone can do it. At a higher price point, you’re paying for the convenience of a wine being (most likely) a safe bet. Buying cheaper wine is harder, but the more you know, the easier it is. This is why the gurus brag about being able to enjoy a bottle that costs less than a cocktail just as much as one that costs more than a week’s wage. If you’re starting with zero knowledge (beyond “I like the white one”), buying cheaper wine doesn’t have to be a game of roulette. With our six top tips, you can buy great wine for under $30, $20 or even $10.
Paul Mas Chardonnay with a range of dishes

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1. Know just enough about regions

Knowing a bit about wine regions is an easy way to get more for your money. Famous wine regions can demand a higher price tag. Internationally, think places like TuscanyBordeaux and Burgundy and, you know, Champagne. Closer to home, Barossa ValleyMcLaren Vale and Margaret River come to mind (though there’s plenty of value to be found there, too). Regions, and indeed countries, that are less renowned will give you more bang for your buck. Plus, it takes a really long time for everyone’s general knowledge to update, so you don’t have to go especially obscure for this hot tip to change your outlay. Portugal, Spain and Argentina, for example, make some of the best wine in the world, but don’t tend to charge as much as other places.

And sometimes you just need to go a region over. Paul Mas Chardonnay is a particularly balanced French white wine, but from Languedoc-Roussillon rather than Loire Valley, so it’s a steal as opposed to $20-plus – and absolutely excellent. Rieslingfreak No. 34 Riesling is from the famous-adjacent Eden Valley (a subregion in Barossa), which is home to some of the oldest shiraz and riesling vines in the world. It’s dry and light (like a good riesling should be) and constantly gets ripper reviews. If you’re looking for something mega complex from the Eden Valley (with a price tag to match) you can absolutely find that, but No. 34 is what you want for your inexpensive Sunday afternoon sip.

2. Be open to lesser-known grape varietiesSimilar to regions, popular styles can sometimes come with a higher price due to the extra demand. The same goes for the more recognisable varieties, too. That leaves the more obscure grapes – the ones that are yet to be embraced by the masses – to sit in some very approachable price brackets. As just two examples, look for fiano, a bright, textural Italian white varietal, and albariño (pronounced “alba-reen-yo”), a very food-friendly Spanish white. Both are celebrated and delicious wines that can offer serious affordability.

3. Stretch the budget

It might seem counterproductive in an article about how to buy cheap wine to tell you to spend more, but, in these lower price brackets, a few extra dollars can make a huge difference. So, if you’re looking to spend between $15 and $20, you’ll get something more interesting closer to $20. The Tim Adams Clare Valley Pinot Gris is a beautiful South Australian white from a famous region and reputable maker – and it behaves much more like a wine in a significantly higher price range. “Quaffable”, as the reviews put it.
Tim Adams Pinot Gris with a range of food

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4. Find your peopleThere are great people out there talking and writing about wine all the time. They aren’t always the stuffy, snobby conversations you might expect, either. It’s not all about “the nose” and “the legs” nowadays; most wine influencers don’t talk about wine as having body parts at all! There’s a bunch of wine podcasts, like Got Somme, and other insights from wine influencers on social media, that can give you great bottle recommendations while you scroll. Finding someone you align with in terms of taste and talk who will increase your wine knowledge (and buying power) as well as give you a consistent stream of new releases to try. You could also *cough* regularly read Dan’s Daily, but no pressure.
The Zonzo Estate Limoncello Spritz

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5. Ask questions

Buying wine is less like buying eggs (the label says everything, just check they aren’t broken) and more like buying a car. You need to ask questions, and luckily Dan Murphy’s staff love nothing more than to talk shop and recommend a great drop. So, lean on your local in-store wine merchant to discover something different. How else are you going to know that Minchinbury Pinot Noir is an easy, juicy Friday night wine that costs less than a croissant? Or that Zoncello Limoncello Spritz isn’t just a pretty bottle?

6. When in doubt, go bubbly

If you really are up the creek without a paddle and have just $10 to buy a wine, know that bubbles are among the most food-friendly wines. They go with a barbecue, Thai takeout and bouillabaisse (or so many other fancy French dishes). The Chancellor & Co Brut Cuvée Sparkling is a sparkling under $10 as well as a cult favourite among fans of affordable bubbles. Clean, crisp and citrusy, it will play nice in a Spritz or Bellini, or be just fine and dandy on its own.
The Chancellor & Co Brut Cuvee next to a glass of the sparkling wine

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Want more tips on finding wines that over-deliver? We have a load of articles that will point you in the right direction if you are on a budget