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A guide to Provence-style rosé


Read time 4 Mins

Posted 15 Sep 2022

By
Patrick Boxall


Lavender fields in Provence with an illustration

How France's favourite pink drink took over the world.

Of all France's wine regions, there's no doubt that Provence takes the title of the prettiest. From the dramatic cliff tops of Cassis to the purple lavender fields spread across the Verdon plateau, Provence's natural beauty has always captured the hearts and imagination of travellers. And the region's pretty aesthetic can be found in more than the landscapes; Provence's wine of choice, rosé, is globally celebrated for its attractive pink colour and wonderfully perfumed aromas. No trip to Provence is complete without sampling the many styles of rosé, and no appreciation of rosé is complete without a trip to Provence, but what makes it so good? And is it really that different to Australian rosé?
What we mean by Provence-style rosé

Rosé from Provence is known for being elegant, fruity and really dry – as in, the opposite of sweet. It's generally made by blending grenache, cinsault, syrah and mourvedre, with each grape bringing its own distinct characteristics to the glass. More grenache means juicier, fruitier wines, while mourvedre tends to bring a spicier element. It's not just blends that can affect how a Provençal rosé tastes either, with styles of wine differing between subregions. Within Provence, there are nine designated areas producing rosé, but the main one is Côtes de Provence.

Thanks to St Tropez's glamorous beaches, the Côtes de Provence has also become super popular as a tourist destination and celebrity haunt, with no wine epitomising this better than the Miraval Côtes de Provence Rosé. It's a collaboration between the Jolie-Pitts (AKA Brangelina) and la famille Perrin, and considered one of the best examples of rosé in the world thanks to bursts of raspberry and wild strawberries.The Whispering Angel Côtes de Provence Rosé is a similarly world-class wine, with signature notes of strawberries and cream, while Fleurs de Prairie makes an excellent pink wine with flavours of blackcurrants and lemons.

How Provence rosé took over the world

Like baguettes, berets and striped shirts before it, rosé has become a French icon around the world, but why? Well, it's a super versatile wine, for starters, and can be paired with most foods. It's also approachable, affordable and, perhaps most importantly, aesthetically pleasing – a good-looking wine for good-looking times, featuring long lunches and carefree summer days. No wine has benefited more from social media than rosé, and the glitz, glamour and beauty of Provence, not to mention its palatable dry style of wine, is an unbeatable combination.

If you're keen to join the party and find a rosé that tastes as good as it looks, go no further than Pigoudet Premiere Vin de Provence Rosé, which is delicate, crisp and balanced with flavours of red-berry fruits, or Saint Louis de Provence, whose rosé is rich, brilliantly pale and makes for refreshing summer drinking.

Provence's impact on Australian roséLike the rest of the world, Australian rosé has been massively influenced by the popularity of Provence. Our examples tended towards overly sweet, fruity, grenache-based styles, but the success of dry rosé has led to many wineries paying proper attention to their production. This doesn't necessarily mean copying the Provence style exactly; rather, they're now treating rosé as a serious wine and putting their own spin on things. And whether it's made from tempranillo, nebbiolo, sangiovese or grenache, the best Aussie rosé we're seeing is dry, textural and comes in all the colours of the rosé rainbow. But when it comes to Provence? Remember pale never fails, so drink pink.
image credits: Jae Jun Kim