Why you goIs Wineism a swish wine store or a sleek, beautifully designed wine bar? Actually, it’s both – and it’s a cracking example of each genre. If you’re keen to explore and discover, you’ve come to the right place – there’s plenty here for aficionados and novices alike, and sommeliers are on hand to discuss your vinous possibilities. Or, if you prefer to let your taste buds lead the way, take a seat, order snacks, and try a few drops by the half-pour from a list that changes weekly. If you arrive knowing exactly what you want to drink, that’s fine, too. Choose a bottle from the dramatically lit shelves to take home or drink here – you’re welcome to for $20 corkage. There are many ways to experience Wineism, and all have merit. The mission is straightforward: to help more of us drink great wines – “the serious and the smashable; the classics and the cults”. That’s a praiseworthy undertaking. The owners include wine-guy-about-town Ian Trinkle, former head sommelier at Aria restaurant and Arc Dining, so you know the range will be top-notch.