Lowest Liquor Price Guarantee

At Dan Murphy’s, you get low prices on Australia’s largest liquor range.  

And if you find a cheaper price, we won’t match it - we’ll beat it!

It’s easy — just ask our friendly in-store team or chat with us online via live chat (link at bottom of this page).

That’s our Lowest Liquor Price Guarantee.

We’ll beat a competitor’s current price on a liquor product if:

• Item is identical and in stock 
• Item is not from overseas online, member only or duty free retailers, or reduced to clear. 

Dan Murphy's is committed to responsible alcohol consumption and reserves the right to limit purchases to reasonable retail quantities. We cannot beat a competitor's price if it breaches any applicable laws or guidelines relating to responsible selling or promotion of alcohol (this may include where a competitor has made an error in their pricing). 

Last Updated: 6th February 2026