And no, we’re not talking about hazy pale ales.
About this time last year, we let you in on a little secret that was set to revolutionise the world of beer and reintroduce it to a new generation that tends to turn its nose up at all things malty and heavy: fruity beer. Beer for non-beer drinkers was arriving on our shores and in liquor-store fridges across the land, brewed specifically to serve the palates of those who wanted easy, fun and vibrant drinking experiences.
A year on, fruit-laden beers, which combine the classic flavour profile of hops and malt with lashings of juice and natural flavourings, are an ever-growing category. Wedged at a perfect point in the market to cater to both beer and hard seltzer drinkers, it’s a segment that’s set to explode, with big-name breweries and craft producers alike dipping their toes into the waters. Now, two of those breweries are expanding the scope of the fruity beer category even more, with five new concoctions set to liven up your summer.





