Our story began in 1888 when a bunch of proud Aussies in Bundaberg turned leftover molasses into something legendary. What started as a clever idea became Bundaberg Rum, made from 100% Aussie sugarcane and crafted in the heart of Queensland ever since. Every drop is distilled and matured right here in our backyard, aged in oak and built for bold flavour. From the first sip, you’ll taste the strength, character and spirit that’s made Bundy a national icon. Whether you enjoy it neat, on ice, or in a mixed drink, Bundaberg Rum is made to be shared and made to stand out