Our remixed drinks collection is back and more beautiful than ever, with 100% of profits* once again going to Pride Foundation Australia.
Celebrating our LGBTQIA+ community is a task that goes well beyond slapping a rainbow pattern on everything in sight for one month a year. So, when the Dan’s team had a brainwave in 2021 about how to take their support of pride causes beyond the status quo, they knew they were onto a winner.
Thus the Loud & Proud range was born – a curated collection of approachable, delicious and colourful new drinks dedicated to Pride, brought together in collaboration with Pride Foundation Australia (PFA). And, as with all things bright and bubbly, it went down an absolute treat.
Click image to shop
Now, following the launch in 2022, we’re excited to be back with a brand new range for Pride Month that’s all about championing the voices of LBGTQIA+ people, and highlighting Australia’s knack for making immensely enjoyable drinks while we’re at it. All the profits* from the range will go towards funding the work of the organisation, which takes part in projects addressing the systemic disadvantage of LGBTQIA+ communities and individuals across the country.
Once again, we’ve produced a limited-edition range (there’s something for everyone!) of wine, beer and pre-mix drinks that continue the summer party vibes right through to autumn, perfectly timed to coincide with Mardi Gras celebrations sweeping the country at the same time.
On the wine side of things, the Loud & Proud Prosecco is a surefire crowd-pleaser – utterly effervescent, it strikes that balance between rich flavours and just the right amount of crisp acidity. This is complemented by a perfectly dry Loud & Proud Rosé, which is layered with flavours of berries and gentle spice, and perfectly suited to a more chilled session in the park (fresh out of the esky, of course).
For those less-inclined towards vino, there’s also two distinctly summery tinnies that evoke just a hint of Australiana nostalgia. First up is the Passionfruit Seltzer that’ll bring the ‘80s Passiona vibes to any occasion. That’s joined by a go-anywhere One Love Pale Ale that’s bright and fruity without being OTT.
We’re also proud to introduce our first zero%** alcohol addition to the collection in the form of a refreshing sauvignon blanc that delivers all the zing and flavour you’d expect from the real deal.
Click image to shop
Click image to shop
But while they all taste incred, what would a Loud & Proud campaign be without the visuals to match? For that, we turned to artist, muralist and illustrator Meg Minkley, who turned her love of bright colours and eclectic patterning into a range of illustrations that could easily take pride of place as decoration long after the contents have been consumed. The artworks, which will appear on the range’s bottles and cans, take inspo from classic expressions of romanticism, recontextualising them to express the modern forms of love that the range strives to celebrate.
The limited-edition Loud & Proud range is sure to sell out, so grab them while they’re hot. It’s available online, as well as nationally in select Dan Murphy’s stores from Thursday 16th of February for a limited time only, with 100% of profits* going to Pride Foundation Australia.
* Endeavour will donate to the Pride Foundation an amount equal to the retail price that you pay minus the wholesale cost to us of sourcing the product, for each unit of product. Endeavour will absorb all other overhead costs associated with facilitating the sale of the goods to you.
** contains not more than 0.5% ALC/VOL
?$dans-daily-web-image$&wid=800)
