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Daniel Francis Murphy (1918 – 2001), founder of Dan Murphy’s
Dan Murphy's Ascot Vale
Our Stores are Huge
The Dan Murphy Story

As far back as 1878 the Murphy name had been synonymous with liquor retailing in Victoria. Now it is a name known for revolutionising the way liquor is sold in Australia.

Dan Murphy's passion for wine was all consuming. His many roles in the wine industry included wine journalist, vigneron, and founder of Australia's earliest wine club. Mr Murphy was one of the first importers of wine to Australia, and a great supporter of our growing wine industry. He was also a friend to many industry figures who have now assumed legendary status such as Maurice O'Shea and Max Schubert, the father of Grange.

Dan Murphy's retail concept was simple. Offer customers the most extensive range at the lowest prices possible. Then add a passionate enthusiasm for what you sell – and you've got an unbeatable offer. That’s the Dan Murphy tradition.

 

our LOWEST LIQUOR PRICE GUARANTEE

If you can find a lower price on any product we stock, show us – and we'll happily beat that price too.

CHECK OUR PRICES

If you want proof that Dan Murphy’s has the lowest prices take a look at the products in our weekly press ads. But most importantly, come into any of our liquor superstores and see what all the fuss is about.

AUSTRALIA’S GREATEST RANGE

Each of our stores carries over 3,500 products including hundreds of spirits and beers, and of course, thousands of wines. We stock cellar release wines, and we directly import wines and other products from around the globe. Whatever you're looking for, whether it's tried and true, innovative or unusual, you’ll find it at Dan Murphy's.

OUR PEOPLE

With such a diverse range of liquor, it is vital to have people who are extremely well-versed in the whole range of liquor categories with a special emphasis on regional knowledge, food and wine matching, and cellaring. That's why Dan Murphy's has a core range of staff, many with professional winemaking experience, selected for their passion and expertise.

LOOK OUT FOR EVEN LOWER PRICES

Dan Murphy's creates healthy competition wherever we go, so when you see other retailers discounting, bear in mind that at Dan Murphy's we will not only meet our competitors prices – we’ll beat them every time. That's no idle claim. That's our guarantee to you.

 
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Dan Murphy's Commitment

Dan Murphy's aims to be the most responsible liquor retailer.
As a committed, responsible community member, Dan Murphy's seeks to assist with the management of an environment that can be enjoyed by all, through our involvement in harm minimisation strategies and continual development of new initiatives.

I.D. required if you look under 25

The reason we enquire is because Dan Murphy's takes the responsible service of alcohol very seriously and we want to make absolutely sure that we only sell alcohol to people of a legal age in our stores. Thank you for your understanding.

An initiative of Woolworths Liquor Group adopted by the industry.

Dont buy it for them I.D. required if you look under 25
Standard Drinks Look for the standard drink icons
  • Drinking affects different people in different ways. Your age, sex, weight and various other factors contribute to your ability to consume alcohol responsibly.
  • If you are pregnant, or are planning to become pregnant you should consider not drinking alcohol at all.
  • The alcohol content of drinks is measured in units.
  • It's the strength and size of a drink that determines how many units it has.
  • The responsible way to keep track of your alcohol consumption is to count units.

Click here to see the general guideline on Standard Alcohol Content in different alcoholic beverages. However, you should always check the product label on the beverage you are consuming. This is a guide only, the effects of alcohol will vary from person to person.

Acknowledged by the department of health and ageing. Copyright Commonwealth of Australia reproduced by permission

Measure Safe Measure What You Drink!
  • Measuring spirit nips when pouring from a bottle is very important in drinking responsibly.
  • A 30ml spirit nip (40% alc/vol) is the equivalent of one standard drink.
  • Always refer to the alcohol volume percentage on the label. If the alcohol volume varies, it will affect the standard drink measure.
Party Guide

To be a responsible host you need to actively promote responsible consumption of alcohol:

  • Watch that those drinking alcohol do not over consume;
  • Suggest alternatives to alcohol;
  • Do not serve alcohol to people who have over consumed;
  • Ensure that all people drinking are of legal age.

Tips For Hosts
Assist party goers to keep check on how many drinks they have consumed by:

  • Not serving drinks in large containers (jugs, casks, flagons);
  • Let guests pour their own glasses;
  • Avoid serving home-mixed drinks, like cocktails or punch, where the alcohol content is not clearly evident to the person consuming;
  • Avoid games that promote the rapid or excessive consumption of alcohol; and
  • Encourage guests to monitor their drinking.

Provide non-alcoholic drinks
For those guests consuming alcohol, encourage them to alternate between non-alcoholic and alcoholic drinks.

Check out our Mocktails page for fun and creative alcohol free drinks.

Make food available
It is important to provide food and encourage guests to eat while drinking alcohol. Eating while drinking may slow down the rate of consumption and will affect the rate of absorbtion.

Provide safe transport
Ensure your guests have a safe way of getting home, either from a sober designated driver, a taxi service or other suitable public transport.

Click here to view public transport options for your state.

Dealing with over consumption
Have a plan of action if one of your guests becomes intoxicated. This will help you to minimise any risk to them and your other guests.

Notify The Police
Click here for the Victorian police site which allows you to register your party and provides information to help minimise the risk of things going wrong at your party, such as having intoxicated guests or gatecrashers ruining your fun.

More information
Click the link below for more information provided by the Australian Alcohol Guidelines Fact Sheets - Hosting A Party?

alcoholguidelines.gov.au

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