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Cellar Release
Dan Murphy's unique Aged Cellar Release.
Matured wines as
the maker intended.
Cellar Release - View Here
Cellar Release

The Cellar Release Seal Of Quality

The Dan Murphy's Cellar Release concept began many years ago with Dan Murphy himself, offering premium cellar space to Vintage Club members to store their wines in ideal conditions. Housed beneath the original Chapel Street store in Prahran, Dan Murphy's cellar became a haven for the wine enthusiast - a special place where good wines were given time to become great.

Growing The Seed

Over the years as Dan Murphy's expanded and the public's interest in wine grew, the Cellar Release program was relocated to fulfill the demand. Now in a climate controlled warehouse housing over 40 million dollars in stock, Dan Murphy's is in the unique position to offer you these carefully aged mature wines without the expense of setting up your own cellar - mature wine to be enjoyed as the winemaker intended.

Behind The Cellar Door

Our panel of wine experts, many with wine making experience, start by selecting the best wines and follow their development with regular assessments. When they are close to maturity they are released for sale. The current releases are from the 2005 vintage and present a snap shot of the best producers, varieties and styles.

Look For The Seal

Cellar Release Seal

Each store has a dedicated section
devoted to the Cellar Release
program. We invite you to browse
and consider something special with
your next purchase. Wines from the
Cellar Release program are stamped
with this logo - Dan Murphy's symbol
of quality matured wines. Look for it 
in store and enjoy with the knowledge that your wine has been lovingly matured.

*Cellar Release not available at all stores.

 
We beat every advertised price!

If anyone ever offers a lower price than one of ours, show us and we'll beat it!*

Click here to view this week's ads!

We beat every advertised price!

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Dan Murphy's Commitment

Dan Murphy's aims to be the most responsible liquor retailer.
As a committed, responsible community member, Dan Murphy's seeks to assist with the management of an environment that can be enjoyed by all, through our involvement in harm minimisation strategies and continual development of new initiatives.

I.D. required if you look under 25

The reason we enquire is because Dan Murphy's takes the responsible service of alcohol very seriously and we want to make absolutely sure that we only sell alcohol to people of a legal age in our stores. Thank you for your understanding.

An initiative of Woolworths Liquor Group adopted by the industry.

Dont buy it for them I.D. required if you look under 25
Standard Drinks Look for the standard drink icons
  • Drinking affects different people in different ways. Your age, sex, weight and various other factors contribute to your ability to consume alcohol responsibly.
  • If you are pregnant, or are planning to become pregnant you should consider not drinking alcohol at all.
  • The alcohol content of drinks is measured in units.
  • It's the strength and size of a drink that determines how many units it has.
  • The responsible way to keep track of your alcohol consumption is to count units.

Click here to see the general guideline on Standard Alcohol Content in different alcoholic beverages. However, you should always check the product label on the beverage you are consuming. This is a guide only, the effects of alcohol will vary from person to person.

Acknowledged by the department of health and ageing. Copyright Commonwealth of Australia reproduced by permission

Measure Safe Measure What You Drink!
  • Measuring spirit nips when pouring from a bottle is very important in drinking responsibly.
  • A 30ml spirit nip (40% alc/vol) is the equivalent of one standard drink.
  • Always refer to the alcohol volume percentage on the label. If the alcohol volume varies, it will affect the standard drink measure.
Party Guide

To be a responsible host you need to actively promote responsible consumption of alcohol:

  • Watch that those drinking alcohol do not over consume;
  • Suggest alternatives to alcohol;
  • Do not serve alcohol to people who have over consumed;
  • Ensure that all people drinking are of legal age.

Tips For Hosts
Assist party goers to keep check on how many drinks they have consumed by:

  • Not serving drinks in large containers (jugs, casks, flagons);
  • Let guests pour their own glasses;
  • Avoid serving home-mixed drinks, like cocktails or punch, where the alcohol content is not clearly evident to the person consuming;
  • Avoid games that promote the rapid or excessive consumption of alcohol; and
  • Encourage guests to monitor their drinking.

Provide non-alcoholic drinks
For those guests consuming alcohol, encourage them to alternate between non-alcoholic and alcoholic drinks.

Check out our Mocktails page for fun and creative alcohol free drinks.

Make food available
It is important to provide food and encourage guests to eat while drinking alcohol. Eating while drinking may slow down the rate of consumption and will affect the rate of absorbtion.

Provide safe transport
Ensure your guests have a safe way of getting home, either from a sober designated driver, a taxi service or other suitable public transport.

Click here to view public transport options for your state.

Dealing with over consumption
Have a plan of action if one of your guests becomes intoxicated. This will help you to minimise any risk to them and your other guests.

Notify The Police
Click here for the Victorian police site which allows you to register your party and provides information to help minimise the risk of things going wrong at your party, such as having intoxicated guests or gatecrashers ruining your fun.

More information
Click the link below for more information provided by the Australian Alcohol Guidelines Fact Sheets - Hosting A Party?

alcoholguidelines.gov.au

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