The Cellar Release Seal Of Quality

The Dan Murphy’s Cellar Release concept began many years ago with Dan Murphy himself, offering premium cellar space to Vintage Club members to store their wines in ideal conditions. Housed beneath the original Chapel Street store in Prahran, Dan Murphy’s cellar became a haven for the wine enthusiast - a special place where good wines were given time to become great.

Growing The Seed

Over the years as Dan Murphy’s expanded and the public’s interest in wine grew, the Cellar Release program was relocated to fulfill the demand. Now in a climate controlled warehouse housing over 40 million dollars in stock, Dan Murphy’s is in the unique position to offer you these carefully aged mature wines without the expense of setting up your own cellar - mature wine to be enjoyed as the winemaker intended.

Behind The Cellar Door

Our panel of wine experts, many with wine making experience, start by selecting the best wines and follow their development with regular assessments. When they are close to maturity they are released for sale. The current releases are from the 2001 vintage and present a snap shot of the best producers, varieties and styles.

Look For The Seal

Each store has a dedicated section
devoted to the Cellar Release
program. We invite you to browse
and consider something special with
your next purchase. Wines from the
Cellar Release program are stamped
with this logo - Dan Murphy’s symbol
of quality matured wines. Look for it 
in store and enjoy with the knowledge that your wine has been lovingly matured.

*Cellar Release not available at all stores.